Renata Reis Design Studio

Pizza Catering Visual Identity Design

About the Brand

Forneria Napolitana is a premium pizza brand that combines the rich tradition of Napolitana pizza-making with a unique Brazilian twist. Known for its handcrafted pizzas, the brand takes pride in using high-quality ingredients and offering an elevated dining experience, particularly for private events. With a focus on both authenticity and modernity, Forneria Napolitana serves flavors that reflect the warmth and passion of Italy, while adding distinct Brazilian influences to its menu. The brand’s identity is built around providing a cozy, sophisticated, and versatile experience, making it the ideal choice for gatherings that require both exceptional food and a touch of elegance.

"The Exclusivity of artisanal pizza made for special events, and a symphony of flavours that blends the best of Italian tradition with a brazilian Flair."

The colour palette for Forneria Napolitana blends warmth, sophistication, and freshness to reflect the brand’s modern and artisanal character. The vibrant orange conveys energy and passion, evoking the heat of a pizza oven and stimulating appetite.  The light cream adds a cozy and inviting touch, balancing the boldness of the orange and creating a welcoming atmosphere. The slate blue brings a sense of refinement and professionalism, grounding the brand in elegance. 

Secondary colours like gold symbolize luxury and craftsmanship, while the natural green highlights the use of fresh, high-quality ingredients. Together, these colours visually represent a brand that is both approachable and premium, perfect for a sophisticated yet relaxed dining experience.