Renata Reis Design Studio

Turning Tides

Turning Tides Visual Identity

Adriana is a psychotherapist based in Toronto who decided to start her own business. She approached us to create a visual identity that represents her company’s name and embodies her values as a professional, while also reflecting her target audience.

 

The strong meaning behing the name

“Turning tides” is a metaphorical expression often used to describe a significant change in circumstances, especially from one state to another, typically implying a shift in fortune or a reversal of conditions. It’s derived from the natural phenomenon of changing tides in the ocean, which can symbolically represent changes in life or a situation. This phrase is commonly used to indicate that things are starting to improve after a period of difficulty or that there is a major shift in how events are unfolding.

About the Brand

An Elegant brand that wishes their patients to fell comfortable in a safe space, where they can grow and evolve. Turning Tides is also representing Calmness, Warmth, Clarity, Confidence, Comfort, Courage, Relaxation, Hope, Happiness, Harmony, Peace, Reflection, Freshness, Respect, Optimism, Gentleness, Tenderness, Tranquility , Liveness and Health.

Colours

The main brand color is a shade of blue with a hint of green that embodies trust, reflects emotional well-being, and symbolizes hope and growth, conveying the professionalism and elegance of Turning Tides. The lighter blue with a hint of gray suggests lightness, stability, tranquility, and harmony. The light brown evokes feelings of comfort and calmness. Together with white, it creates an atmosphere that feels light and comfortable, making it a primary color of the brand. White symbolizes peace and clarity, offering a contrast that enhances the legibility and impact of the brand’s visual identity.

Typography Choices

Logo Suite

Patterns

Brand Applications

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