A sense of calm
A place to begin
Brand identity and website design for a Toronto psychotherapy practice. Reiscape created a wellness brand shaped around the meaning of change, professional trust and the feeling of a welcoming space.
- CLIENT
- TURNING TIDES
- SECTOR
- Psychotherapy · Wellness
- OUR ROLE
- Visual identity · Logo suite · Brand applications · Website design
Give a meaningful name
a visual language
Adriana was opening her own psychotherapy practice. The name Turning Tides expressed change and a new direction; the identity needed to connect that meaning with her professional values.
The challenge was to communicate warmth, clarity and trust through an identity people could recognize across the practice’s touchpoints.
Warmth, clarity
and room to grow
We translated the name and values into a logo suite, colour palette, typography, patterns and printed applications. Blue and green tones bring a sense of calm, while warm neutrals give the identity a welcoming quality.
The system carries through business cards, a clinic concept and other brand applications, keeping the practice recognizable wherever people encounter it.
A story of change
A feeling of care
The Turning Tides symbol brings together a whale, waves and drops. In the brand’s story, the whale represents transformation, care and emotional depth; the waves echo life’s changing rhythms and the possibility of renewal.
These ocean references express Adriana’s vision for her psychotherapy practice: a calm, compassionate space where people feel supported as they navigate change. The symbol gives that intention a recognizable visual form.
A connection in the lettering
The custom connection between the “d” and “e” in Tides reflects the relationship between therapist and client. Clean, elegant letterforms balance professionalism with warmth and approachability.
A welcoming presence
Online, too
Reiscape also designed the Turning Tides Counselling & Psychotherapy website, extending Adriana’s brand identity into her online presence. The logo, colour palette and typography connect the website with the same calm, welcoming visual language as the rest of the brand.
Visit the websiteA brand that grows
with your business
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